![]() Of course the black isn’t always synonymous with death and despair, especially in the world of fashion. Throughout history the color black has also been attached to fearful and mysterious things, such as black magic, black holes, the black plague and so on. There was the added coincidence of death sharing similarities with sleep, which happens in the darkness of night and when closed eyelids block out all light. Ancient people were completely "in the dark" about what would happen to them after death, and so it was (and is) represented by the color black in many cultures. Of all mysteries, death may have been the biggest. ![]() ![]() This was because night, the absence of light, transcended human perception in the same way that the wisdom of God was thought to be beyond comprehension. Many ancient cultures believed that black was "the color of mystery and of the mysterious ways and wisdom of God," historian Ellen Conroy wrote in her book " The Symbolism of Colors" (1921). Signature colors may be used extensively both for large areas of color and as accent colors.The colour – or rather adsense of colour– black is often linked with negative associations, such as death, fear or sadness, according to the Journal of international Colour Association. Using this palette appropriately and consistently provides an additional layer of distinction. Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. This quick-reference chart shows which colors provide enough contrast to be used as text against a light background, and which colors don’t have enough contrast to be readable as text but could be used as a background. The chart below provides approved brand color combinations that meet WCAG 2.0 level AA standards. ![]() When designing for the web, all content must conform to the accessibility standards set by the university’s ITS accessibility team.īased on Web Content Accessibility Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for larger text, greater than 24px or 19px and bold. Maize and blue play a vital role in establishing a clear and powerful image and in defining the University of Michigan Brand, but there’s so much more to consider when establishing our identity. ![]()
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